ChatGPT is a powerful AI chatbot developed by OpenAI and in this article, we'll be looking at its marketing use cases as well as how to access it.
ChatGPT is an online chatbot that generates text back to you based on your prompt.
This article looks primarily at the marketing & growth hacking use cases of the tool itself including use cases like copywriting, description generators, email generators & more, as well as giving you a quick guide on how to access it.
So let's begin.
ChatGPT, as of 2022-2023, is FREE and easy to access.
The only thing you need to do is set up an account with OpenAI, verify it, and familiarize yourself with some of the potential use cases and TADA.
Note that as of the time of the Beta launch, there is/was a lot of usage demand so you might get/have gotten a few too many request timeouts.
How does it work?
The team over at OpenAI has fed the GPT-3 model with a lot of information over a long period of time and when users enter text into the prompt, the ChatGPT system searches its database for the best possible and most relevant output.
If it finds one, it presents it to you.
If it doesn't, it apologizes and tells you to try something else instead.
After testing ChatGPT for a few weeks, I realized that there are quite a few marketing & growth hacking related use cases to it ranging from:
- Summarizing content
- Creating copy
- Generating email copy
- Generating long-form content
- And much more.
Note that I'll also be presenting the use cases with images of tested examples.
Side Note: This isn't the first time we've come across the potential of GPT-3 based tools.
Since the inception of GPT-3, numerous tools have appeared on the market that enable you to use the model on a monthly subscription or one-time cost basis.
But the ChatBot style approach just seems to hit differently.
It's easier to use.
It's more fun.
And overall, less complicated.
The first thing I did when I got my hands on ChatGPT is I asked it to generate an academic essay about the Law of Tort.
My input was: "Give me a 600-word essay on the subject of the Law of Tort"
The image below shows the output.
All in all, it took ChatGPT approximately 2 minutes to generate 600 unique words.
But, fellow Growth Hackers & SEO Marketers, don't get ahead of yourselves…
The first thing I thought of when doing this is the possibility of generating thousands of unique SEO articles for FREE using ChatGPT but after some research, I realized this would be a terrible idea.
Apparently, ChatGPT uses cryptographic keys in its text & has plans (or already has) to make them available to big players like Google to avoid the mass spam of the internet.
So no, using ChatGPT ALONE for SEO purposes is likely a terrible idea.
Referring to the previous use case, I can also use ChatGPT to generate a quick "explain like I am five" summary of what I present to it, or whatever it has already presented to me.
If I wanted a quick summary that a 5-year-old would understand of the Law of Tort, I'd simply input:
"Explain the essay in a way a 5-year-old would understand."
Here's an image of its output:
Pretty cool, no?
This text does indeed seem to be formatted in a way that a 5 five-year-old might potentially understand.
This use case might blow your mind because of how good it is.
You can use ChatGPT to generate email copy for whatever purpose you want, and the cool thing is that it does it quite well.
Here's an example of me asking ChatGPT to generate an email copy for a lead generation service I am launching.
My input: "Create an email for a lead generation service I am launching targeting real estate agents across California, offering them leads of home sellers."
Here's an image of the output:
Now let's see what happens if we ask it for a follow-up.
Because, of course, as you might already know, no one answers on the first cold email unless you're David Ogilvy.
My input: "Can you generate a follow-up email for the email you just made"
And here's an image of the follow-up email ChatGPT generated for us.
Mind-blowing to say the least.
Here's another use case.
Facebook Ad Copy.
One of the worst things when creating ads for Facebook or for Google is not knowing how to start the ad, what to include or how to finish it.
ChatGPT might just be the solution for solving your writer's block.
Here's the input I tested for getting ChatGPT to generate ad copy:
"Can you generate facebook ad copy for a leather sofa I am selling?"
Based on this input, ChatGPT got back to me with not one, but an entire collection of 3 different ad copies that I can pick from.
Here are the outputs:
Side Note: These ads can indeed generate some good results for you, but I am still convinced that a human who adequately researches the market and the consumer's pain points would be able to generate ad copy that performs better than a tool like ChatGPT.
In addition to all the above, ChatGPT can also be used for brainstorming catchy company names for whatever you or your clients are launching.
You can even go a step further and use ChatGPT to generate the name and then use Dall-E 2 to generate the logo ideas.
Side Note: Dall-E 2 is OpenAI's AI-powered Image Generator.
An example for both, if we were to launch an Apple-selling company, would be the following:
Input for ChatGPT: "give me cool names for a company selling apples"
Here are some of the ideas ChatGPT spits back out:
And then if we wanted a logo, we'd hop over to Dall-E 2 and enter this input:
"A logo for a company selling apples"
Here's the Dall-E 2 output:
Yep, you read that right.
You can use ChatGPT to create Twitter Threads for you.
Here's an example of me asking ChatGPT to create a "viral Twitter thread on why Crypto will take over the world"
Here's the output:
I am personally hoping that by now you see that ChatGPT is not perfect, but close to it, and is definitely a tool you should add to your arsenal for brainstorming and ideation.
I reckon there are probably additional use cases related to marketing that we've yet to discover but I think I've laid down a good foundation for what it can do for fellow marketers & growth hackers.