Cold Email is an effective way to reach out to potential customers. But it's also one of the trickiest to setup if you don't understand how Cold Email Warm Up works...
Cold emails are some of the most powerful tools in sales & lead generation.
It’s a simple way to connect with someone who might buy your product or service.
But understanding this isn't quite enough.
A successful cold emailer must also understand some of the technicalities involved with setting up cold email satellite domains, necessary DNS records, warm up schedules, and much more.
You read that right!
Most of the available information online on cold emailing is totally INCORRECT.
One of the biggest misconceptions that marketers make when it comes to cold emailing is sending out emails from their main domains.
That can be a deadly mistake as it will not only destroy the deliverability of your own domain but can also get your domain both blacklisted & delisted.
Cold Emailers intending to run big & successful campaigns must not only warm up their emails but must also set up so-called Satellite domains.
Satellite domains are essentially domains surrounding your main domain in relevance.
Say you own agencyblack.com
A satelite domain would be agencyblack.space or agencyblack.co
These are domains that are relevant to your business but are not tied to your main domain in terms of cold email deliverability.
Purchasing these domains is super easy.
Once they're purchased you need to setup their DNS settings & make sure that you've setup the necessary DKIM, DMARC and SPF records for utmost deliverability.
And only then, do you start warming up your cold email domains.
Once all of the aforementioned steps are done, you can then start warming up your domains.
Within the Growth Hacking Bootcamp, #1 Growth Hacking Course, we typically advise our members to warm up a domain for approximately a week before sending out campaigns.
This gives your cold email domains the right amount of time set up their deliverability for success.
Instantly itself is a full suite cold email automated outreach tool.
And Warmupinbox is a simple to use & easy to set up warm up tool that not only works, but also warms up your domain across a wide variety of inboxes including Outlook.
This is what separates the cold email novices from the cold email experts.
As soon as domain starts sending a certain cold email outreach it's deliverability will ALWAYS DROP no matter what you do.
You need to be aware of this and monitor your domains deliverability using monitoring tools like Glockapps.
Once your domains deliverability has dropped below a certain percentage, the domain needs to be plugged back into warming for a few days.
You might also have to manually remove from certain blacklists.
Again, warming never stops.
If you really want to master the art of cold emails & learn how to generate business steadily whilst avoiding the spam box then you should definitely consider joining our Growth Hacking Course, the Growth Hacking Bootcamp.
We've got an ENTIRE module dedicated to Cold Email where we cover the latest in:
Here's what our latest member said about the bootcamp:
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