LinkedIn Content Marketing Strategy – Get 30,000 Impressions For Free...

Get the most out of your LinkedIn profile with this comprehensive guide on content marketing strategy! Discover every secret to success now.
January 13, 2023
Kyrill Krystallis

Ready to start leveraging your LinkedIn for successful content marketing? This guide will give you the insights and tips you need to get the most out of your LinkedIn profile, so that you can create an effective and winning content marketing strategy on LinkedIn for FREE.

LinkedIn Content Marketing Results

First & foremost, before we get into the how's of LinkedIn content marketing, I'd like to shed some light on the results that I've personally been able to generate over the past 28 days.

LinkedIn Content Marketing Results
LinkedIn Content Marketing Results

Over the past 28 days, alone, I've been able to generate 30,000 impressions across all my posts throughout the month of December 2022.

And that's mediocre, to say the least.

A successful LinkedIn content marketing strategy can easily net you a minimum of 100,000 impressions if your posts are done right with a value-first approach in mind.

Note that impressions are the number of times people see your post within their LinkedIn home feed.

Over time, these impressions amount to engagements (likes & comments), and these engagements then amount to CTA engagements (people engaging with your offer).

My offers have generally revolved around soft sells, with propositions like:

Join our free community for more.

Sign up to our free newsletter for more.

Grab our free course for more.


I'll be explaining why I like to use soft sells in the CTA section of this post, but overall, they've been working great for me.

Lastly, I also want to showcase the number of engagements I've been getting across my LinkedIn content marketing posts over the aforementioned 28-day period.

LinkedIn Engagement Results
LinkedIn Engagement Results

My LinkedIn content marketing strategy has netted me 222 engagements over the past 28 days.

This has gradually translated itself into hundreds of FREE community joins, and hundreds of email newsletter sign ups.

Again, all for free.

And you can replicate this too, all you need is a thought-out & consistent strategy.

So how do you do it? 🤔

Read on.

Understand the LinkedIn Content Algorithm

The LinkedIn home feed algorithm mainly revolves around the content created by your 1st level connections & the content created by individuals & pages that you follow.

This means that you're most likely to see content created by people you've already connected with on LinkedIn.

And vice versa.

But content does indeed trickle through to 2nd & 3rd-degree connections.

Here's an example of me seeing good performing content from someone I am personally NOT connected with.

2nd Degree Content Discovery
2nd Degree Content Discovery

LinkedIn justifies itself in showing me this content by telling me that my 1st degree connection has recently liked this post.

This means that there's always a good chance that the connections of your connections will likely see your posts too.

And that's mainly how posts go viral.

Step one, however, of a good LinkedIn content marketing strategy definitely includes connecting with other people that'd be interested in both your offer & content.

Do you have an offer & a content plan that's related to accounting?

Connect with other accountants.

Got an offer & content plan that's related to marketing?

Connect with other marketers.


Choose Your Weapon or Weapons…

You want impressions, engagements, and conversions. We all know that.

But the real question lies in what can you offer in return.

Value in – value out.

When viewing & engaging with content, people typically prefer pieces that either:

  • Educate
  • Entertain
  • Provoke/Stimulate

Patrick Bet David built Valutainment on YouTube by offering FREE & in-depth business-related educational content over a couple of years, as did Khan Academy and other educators.

Logan Paul built his media empire across numerous social media platforms by entertaining his audience through his vlogs.

Andrew Tate built his media empire by provoking & challenging the status quo.

I am building my content marketing strategy through pure education.

How will you approach this though?

Most LinkedIn content marketers like to stick to education, and as a start, you can do that too.

The key binder between your content strategy & your target audience is of course none other than relevance.

If you believe that you can truly entertain your LinkedIn audience with relevant content that can have a call to action attached to it, then go for entertainment.

If you believe that you stimulate discourse by challenging the status quo or by bringing up relevant hot topics, then go for that.

If you can do all three, then do all three.

But understand that there is a basic framework to this which can be reverse-engineered for optimal results, which in this case are none other than conversions.

In this article, however, we'll be focusing mostly on the education aspect of content marketing, as that's the strategy that I am personally most fluent in.

Value First LinkedIn Content Marketing

When it comes down to educating your LinkedIn audience in return for both impressions & engagements, I firstly like to think about the existing pain points that my target audience is facing.

If I were a business coach, I'd structure this thought process as follows:

Who am I targeting:

  • Entrepreneurs
  • High-Level Executives
  • Soon to-be Entrepreneurs

What problems are they facing:

  • Optimizing themselves for maximum results.
  • Optimizing existing business processes for maximum results.
  • Creating a new business.
  • Decreasing costs.
  • Issues regarding their entrepreneurial mindset.
  • Loneliness & Networking with other like-minded people.
  • Deteriorating health due to business over-prioritization.
  • Working on their business as opposed to in their business.
  • Understanding & utilizing delegation.
  • Automating their business.

Once I've created this mind map, I'd look into what FREE VALUE can I offer them in relation to the problems that they're facing.

The reason why I am focusing on their problems is that they mean something to them.

A post regarding automating your business using free tools like Zapier & Make shown to entrepreneurs who want to scale their business has a significantly higher chance of invoking both engagements & conversions as opposed to a post resharing Microsoft's latest acquisition.

It's just basic communication 101.

Understand whom you're targeting.

Understand what they want.

Offer it to them for free.

Let them trust you.

Offer more later with a price tag on it.

Packaging Your Value

Once you've understood what you can offer, it's time to look into how you can package this value for optimal results.

This is important because simple mistakes like linking out of your text post with a link to your website can severely damage your post's overall reach.

The reason behind this is that LinkedIn, like most social media platforms, prefers to have its audience stay on its platforms.

They're able to achieve this by setting up simple algorithmic counter-measures like an automatic deboost of posts containing external links.

Many people don't realize this and suffer from decreased views, conversions & engagements.

That's why I personally always recommend you include your links in the comments as opposed to in the post itself.

Additionally, the best-performing posts as of 2023 – 2024 are long-form copywritten posts that start of with a hook intended to grab the viewers attention, and only then proceed into the core concept of the content itself.

Here's an example of a good-performing hook:

LinkedIn Content Hook
LinkedIn Content Hook

"The major US banks have kicked off earnings season. Here's everything you need to know!"

That's the line that 100% of your impressions will see first.

Those that are interested in

Only a small percentage of the impressions will actually see the body of the text.

And that's exactly why you need to keep your hook in mind.

The first 2-3 lines of your post should drive people to click the "see more" button.

Just by understanding this, you'll already be ahead of 80% of your LinkedIn content marketing competition.

Additionally, note that we've also added an entire LinkedIn content marketing module in our Growth Hacking Course which goes over the best-performing post types to use for maximum results & post structures for copywriting.

Definitely recommend you check it out if you're serious about getting FREE traffic from LinkedIn.

Consistency & Re-using Content

Once you've started implementing all of the above, the next step lies in staying consistent.

The reason why you need to stay consistent is that LinkedIn content pops up, then fades out.

You post something, the algorithm promotes it for some time, and then it dies out because the algorithm concludes that it can no longer connect your content to an interested audience.

That's exactly why you need to pre-plan your posts from ahead and make sure that you're posting at least one piece daily.  

You can even do two.

Additionally, you can also re-use your old good-performing posts a month later after the original has been posted.

LinkedIn accepts that and doesn't penalize you for it, and audiences typically forget what they saw a month ago.

Conclusively Speaking

Not doing LinkedIn content marketing is like leaving money on the table, especially when you consider the FREE organic reach that it's able to give out to its creators that understand the platform and remain consistent.

Hope you found value in this guide.

Check out this FREE Youtube Guide I created on LinkedIn content marketing.

And make sure to subscribe to our "Growth Hack A Day" newsletter for more like these.

Thank you! We've added you to our newsletter :)
Something doesn't seem right...

More Growth Hacking: