Unlock your LinkedIn potential with our guide to LinkedIn Growth Hacking Strategies. Discover how to effectively leverage newsletters, lead magnets, LinkedIn events, and more. Boost your professional visibility, generate leads, and drive sales with these proven methods. Join our Growth Hacking Bootcamp to master the digital landscape!
As the world continues to rapidly digitalize, LinkedIn has evolved from being a simple professional networking platform to a fertile ground for marketing, brand-building, content marketing, lead generation, and much more.
With more than 930 million users as of 2023, the platform presents vast, largely untapped potential for businesses and professionals eager to build their brands, generate leads & generate sales.
Yet, as the platform grows, so does the challenge of standing out amongst the multitude of profiles and the constantly changing algorithms.
In this article I'll be guiding you over several low cost highly effective growth hacking strategies that you can apply directly to LinkedIn.
We will dive deep into a set of unconventional, result-oriented strategies, tactics and best practices designed to effectively leverage the platform’s unique dynamics.
The short answer is most definitely a yes.
The long answer though is a little more complicated.
LinkedIn is definitely worth it if you're in an industry that operates on a B2B (Business to Business) model. B2B mostly relies on business transacting with one another as opposed to other models like ecommerce, where a business transacts directly with a customer.
Examples of B2B services include:
B2B industries should definitely look into LinkedIn Growth Hacking, and that's exactly what this article will do.
"We'll be giving you practical advice that you can start applying to your business starting from today."
Some high price B2C or Ecommerce companies can also benefit from LinkedIn Growth Hacking. An example of that includes Mercedes running LinkedIn ads targeting C Level executives with cars.
LinkedIn has an internal newsletter system that most LinkedIn marketers are totally unaware off.
The newsletter is the direct equivalent of a LinkedIn native blog paired up with an in-platform and email notification system.
You read that right.
Every time you post, your subscribers get a notification + an email notification about how you just posted.
What's also great about LinkedIn newsletters (not 100% sure as to whether this is still a thing) is that you can notify all your existing connections about your new newsletter with a click of a button.
That's exactly how I got my Growth Hacking newsletter up to 3000+ subscribers in less than a day.
Additionally, every post you make not only benefits from the two notifications I had mentioned previously, but also appears in your connection's home feed and on Google search results.
This growth hack is definitely underutilized by most LinkedIn marketers.
PS* If you're serious about improving your LinkedIn content marketing game, make sure to check out this article I wrote on LinkedIn Content Marketing growth hacking.
LinkedIn has definitely tightened its outreach limits since the crackdown on LinkedIn automation back in 2021 to 2022.
Before those days, you were able to send 100 connection requests per day per LinkedIn profile, meaning that you were able to outreach to approximately 700 people per week.
Things have tightened up drastically since then.
As of 2023, people outreaching on LinkedIn are advised to only send out a maximum of 30-40 connection requests per day, per profile.
This number varies depending on your profile age and profile SSI score but the average floats somewhere between those two figures.
How do you override it?
LinkedIn Inmails & Open Profile Messaging.
Both require LinkedIn Sales Navigator but it's definitely worth it if you're taking your outbound LinkedIn strategy seriously.
Once you activate Sales Navigator, you're given 40-50 inmails per month that you can use instead of connection requests but what most people overlook is the open profile messaging limits.
Profiles with open profiles, and Sales Navigator can be messaged with no limit.
Definitely something worth knowing if LinkedIn outreach is important to your business.
FREE LINKEDIN OUTREACH COURSE 👆
Lead Magnets work like an absolute charm on LinkedIn.
For those unaware, a lead magnet is a marketing strategy designed to incentivize potential customers to provide their contact information, typically in exchange for something of value.
This valuable offer could be a wide variety of content or services such as:
The primary goal of a lead magnet is to provide enough value to persuade the potential customer to share their email address or other contact information.
Once this information is obtained, you can then follow up with the potential customer, add them into your newsletter, nurture the relationship, and ideally convert the lead into a sale.
If you open up your LinkedIn homefeed right now and scroll for approximately 2 minutes, you'll likely come across a lead magnet.
LinkedIn marketers are using them extensively simply because they work so well.
Most of the successful LinkedIn lead magnets I've ran myself include lead lists, investor lists & growth hacking guides but you are free to adapt the strategy to a method that suits your business & brand.
PS* If you're looking to start generating serious traffic & revenue from your LinkedIn marketing & outreaches, then I strongly recommend you check out our Growth Hacking Course.
We've got numerous modules specifically dedicated to LinkedIn and much more.
This growth hacking strategy was huge back in 2021.
LinkedIn engagement pods are external communities of LinkedIn users who mutually agree to engage with each other's content.
This engagement typically includes liking, sharing, and commenting on posts within a certain time frame after they are published.
The objective behind these pods is to increase the visibility of posts within the LinkedIn algorithm.
This algorithm considers early engagement as an indicator of quality content, which then leads to the content being shown to a larger audience.
Thus, through inorganic engagement efforts of the pod members, each member's content gets more visibility, leading to a larger reach and higher engagement.
Personally speaking, I don't use them as I like to rely on lead magnets more but, it is an interesting strategy nonetheless.
Audio Rooms and audio based social media platforms have been all the hype for the past few years.
Reddit launched their own audio room feature.
Twitter launched Spaces.
Clubhouse was an entirely new platform built purely on audio.
And LinkedIn launched audio only events which I strongly recommend you test out if you're serious about your LinkedIn content marketing.
Most LinkedIn audio room marketing falls under the same marketing style as LinkedIn events, with most of the traffic relying on event invites, ads and outreach.
I've ran some preliminary tests myself but have yet to capitalize on it fully myself, however, I am certain that it's a nice addition for those who already have a sizeable LinkedIn audience.
LinkedIn Events is a feature that allows members to create and join professional events that interest them.
The LinkedIn Events feature is designed to provide a space on LinkedIn to enable members to find and participate in events from a professional community.
Creating a LinkedIn Event is straightforward. It involves providing details like the event name, date and time, description, and other pertinent information.
You can also decide whether the event should be public (open to any LinkedIn member) or private (only open to those you invite).
Once the event is set, the host can share it with their network and even beyond.
Attendees can also invite others to the event, and they can engage with each other before, during, and after the event on the event page, helping to build community.
The distribution of LinkedIn events is highly alike to audiorooms but what most people overlook is that you can invite 1000 people per week per speaker.
One of my favorite growth hacking strategies with LinkedIn events is essentially adding as many speakers as possible to max out the number of invitations we're able to send.
Additionally, LinkedIn events also let you include an email capture form where invitees can opt-in to further communications from you.
Pair that up with Zapier or Make, and you're collecting email newsletter sign ups for free.
Everything you need to know about LinkedIn automation 👆
LinkedIn automation refers to the use of tools or software to automate routine tasks on LinkedIn.
Most of these tasks include sending connection requests, messaging connections, endorsing skills, following profiles, liking and sharing posts, and more.
The purpose of LinkedIn automation is to generate leads & traffic through direct interactions with the prospects you're after.
LinkedIn automation used to be huge before the 2021-2022 automation crackdown, but there's still ways through which it can be done successfully.
Note that the daily outreach limits per profile have been significanty decreased, making it much harder to scale, but it can still be worthwhile if you pair it up with a growth hacking strategy like Cold Email Outreach.
PS* If you're looking to learn to generate sales & traffic with Cold Email Outreach then you should definitely consider joining our Growth Hacking Course.
We've got an A to Z breakdown on how to use Cold Email Outreach to generate revenue for your business in a manner that's both scalable and cost efficient.
LinkedIn ads are expensive.
That's exactly why we always recommend to use LinkedIn Ads as more of an omni-channel approach as opposed to a standalone strategy.
You're running a Cold Email Outreach on a list of 20,000 prospects you've generated.
Why not plug that list of 20,000 individuals into LinkedIn Ads and also run somewhat of a retargeting campaign on them.
They'd have received your email and then seen the ad as well, or vice versa.
Definitely worth considering as part of a holistic approach.
In conclusion, leveraging LinkedIn's powerful features can unlock remarkable growth for your business or personal brand.
From newsletters and lead magnets to LinkedIn Events, each strategy we've discussed offers unique advantages to navigate the rapidly evolving digital landscape.
Yet, these strategies are just the tip of the iceberg.
To truly master LinkedIn growth hacking, consider joining our Growth Hacking Bootcamp.
This comprehensive course is designed to equip you with an extensive arsenal of proven growth hacking strategies not only for LinkedIn but across various platforms.
We'll walk you through a step-by-step approach on how to create a growth hacking mindset and systematically apply these techniques to achieve impressive results.
Whether you're a business owner, a marketer, or a professional eager to amplify your digital presence, the Growth Hacking Bootcamp could be your key to unlocking massive growth.
Start your growth hacking journey today.